Patrick Barwise is Professor of Marketing and Management at London Business
School. He joined LBS in 1976 having spent his early career with IBM. His many
publications include the books Television and Its Audience, Accounting For
Brands, Strategic Decisions, Predictions: Media, and Advertising in a Recession,
as well as numerous academic papers, reports, and practitioner articles on strategic
investment decisions, brands, consumer and audience behavior, marketing
expenditure trends, and new media.

Professor Barwise has held a range of management roles at LBS, including
Faculty Dean, Director of Alumni Affairs, Director of the London Executive
Programme, and Chairman of the Future Media Research Programme. 

His outside activities comprise consulting, applied research, executive
development, and pro bono work, including three years as Deputy Chairman of
the UK Consumers' Association. He is currently an advisor on audience
research for Ofcom, the new UK communications regulator.

He is also a frequent conference speaker and an experienced expert witness who
has been involved in commercial and competition cases in London, Washington,
Brussels, Paris, and Milan. Professor Barwise holds a Masters in Engineering
Science with Economics from Oxford University, an MBA from London Business
School, and a Ph.D. in consumer behavior from London Business School.

Seán Meehan is The Martin Hilti Professor of Marketing and Change Management
and director of the M.B.A. program at IMD, in Lausanne, Switzerland. His interest
in the practical application of customer-centric management crystalized during his
early career at Arthur Andersen, where he served clients in oil and gas, media, retail,
and inancial services, and at Deloitte & Touche, where he was a director of marketing.

His doctoral work on customer-centric management at London Business School
was recognized in the Marketing Science Institute's Alden G. Clayton Award, the
Academy of Marketing's Houghton Mifflin Award, and scholarships from the
Economic and Social Research Council and from LBS.

Since joining IMD, he has focused on corporate strategy, customer focus, and
marketing. He has designed and/or delivered management development programs
for companies such as Credit Suisse, PricewaterhouseCoopers, Caterpillar
Overseas S.A., Hilti, Mastercard International, Swiss Re, and Toyota.

His research continues to focus on the nature and effectiveness of market
orientation and customer value creation processes. Meehan holds a B.S. in
business studies from Trinity College in Dublin, and M.S. in marketing from the
University of Manchester Institute of Science and Technology, and a Ph.D. in
marketing from LBS. He is also a certified public accountant.